2026SS TREND BOOK
Why follow this trend, and what is its basis of popularity?
This trend is driven by three main factors:
1-Concept: As resources dwindle, how can we empower ourselves and restore the Earth's ecosystem? The theme of “Nurture” advocates for multi-functional products with healing and calming properties, offering returns far greater than the resources required to create them.
2-Color: Fully leverage versatile dark tones, popular year-round, to create various product categories.Additionally, 12 new colors will inject freshness into Spring/Summer 2026, showcasing seasonal influence, including jelly-like bright hues, innovative pastel tones, and vibrant dark shades.
3-Fabrics: Fully leverage versatile dark tones, popular year-round, to create various product categories.
The “Nurture” theme celebrates the wonders and beauty of nature, inspiring textures reminiscent of the Earth, shapes akin to living organisms, vibrant patterns of greenhouse plants, and the cool, dark tones of the night. Aquatic forms and raw materials connect humans with natural elements, while technological innovations protect us from their extremes, preparing us for challenges such as extreme weather.
Mysterious and spiritual designs draw on ancient wisdom. Multi-functional products (suitable for multiple purposes, seasons, generations, and species) emphasize inclusive and accessible design, catering to increasingly diverse needs.
Heritage craftsmanship and biodiversity form the foundation of this trend. Natural yarns and knitting techniques take inspiration from sandy textures, eroded coastal treasures, indigo-washed seas, and greenhouse flowers.